Website Audit
Holistic review of a website regarding SEO, performance, user experience, and conversion optimization for prioritized improvement planning.
Prompt template
Conduct a comprehensive website audit for [WEBSITE URL / WEBSITE DESCRIPTION]. **Website context:** - Industry: [INDUSTRY] - Main website goals: [e.g., lead generation, e-commerce, brand awareness] - Target audience: [TARGET AUDIENCE] - Available data: [GOOGLE ANALYTICS, SEARCH CONSOLE, SCREENSHOTS] **Audit areas:** **1. SEO Audit** - On-page SEO: title tags, meta descriptions, H1 structure - Content quality: keyword relevance, duplicate content - Technical SEO: crawlability, sitemap, robots.txt, Core Web Vitals - Backlink profile and domain authority (if data available) **2. Performance Audit** - Load times (desktop and mobile) - Core Web Vitals (LCP, FID/INP, CLS) - Image optimization and caching - Server response time **3. UX & Accessibility** - Navigation and information architecture - Mobile responsiveness - Accessibility (WCAG level) - CTA clarity and placement **4. Conversion Optimization** - Conversion funnel analysis - Form optimization - Trust signals (reviews, certificates, social proof) - Above-the-fold analysis of key pages **5. Content Audit** - Content quality and freshness - Content gaps (missing topics) - Orphaned pages (no internal links) **6. Prioritized Action Plan** - Quick wins (implementable in <1 week) - Medium-term measures (1-4 weeks) - Strategic projects (>1 month) Structure measures by impact × effort.
Replace placeholders in [square brackets]: [WEBSITE URL / WEBSITE DESCRIPTION][INDUSTRY][e.g., lead generation, e-commerce, brand awareness][TARGET AUDIENCE][GOOGLE ANALYTICS, SEARCH CONSOLE, SCREENSHOTS]
How to use this template
Copy the prompt, replace the placeholders in square brackets with your details and paste it into the AI assistant of your choice. The more precise your details, the better the result.
Tips for better results
- Share screenshot URLs or page structure for better analysis
- Provide Google Search Console and Analytics data
- Ask for a technical SEO checklist
- Request a comparison with a competitor website
Suitable open models
The selection names current open models as a starting point for your own tests. It is not a measurement for this template.
Keywords: #seo #website #ux #performance