Customer Journey Mapping
Visualization and analysis of the complete customer experience across all touchpoints to identify optimization potential and friction points.
Prompt template
Create a detailed customer journey map for the persona [PERSONA DESCRIPTION] when buying/using [PRODUCT/SERVICE] at [COMPANY]. **Persona:** - Name/Type: [PERSONA] - Goal: [WHAT DOES THE PERSON WANT TO ACHIEVE?] - Starting situation: [STARTING POINT OF THE JOURNEY] **Journey Phases:** Analyze each phase along the following dimensions: **Phase 1: Awareness** - Touchpoints and channels - Customer goals and questions - Emotions and mood - Pain points and friction - Optimization opportunities **Phase 2: Consideration** [same structure] **Phase 3: Decision** [same structure] **Phase 4: Purchase** [same structure] **Phase 5: Onboarding & Retention** [same structure] **Phase 6: Loyalty & Advocacy** [same structure] **Overall Assessment:** - Top-3 pain points with highest suffering pressure - Moments of delight - Quick-win optimizations vs. strategic improvements - Recommended KPIs per phase (e.g., conversion rate, NPS, churn)
Replace placeholders in [square brackets]: [PERSONA DESCRIPTION][PRODUCT/SERVICE][COMPANY][PERSONA][WHAT DOES THE PERSON WANT TO ACHIEVE?][STARTING POINT OF THE JOURNEY][same structure]
How to use this template
Copy the prompt, replace the placeholders in square brackets with your details and paste it into the AI assistant of your choice. The more precise your details, the better the result.
Tips for better results
- Describe the persona in as much detail as possible (age, job, goals, fears)
- Provide real customer quotes or feedback as input
- Ask for a journey map in table format for easy visualization
- Add emotion curves for a complete experience picture
Suitable open models
The selection names current open models as a starting point for your own tests. It is not a measurement for this template.
Keywords: #customer-journey #ux #touchpoints #cx