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PromptLab by FEHMER TECH
ENDE
Creative

Slogan Creation

Develop memorable, brand-defining slogans for companies, campaigns, or products. For marketing teams, agencies, and founders.

Prompt template

Create [COUNT] powerful slogans for the following:

**Brand / Product / Campaign:** [BRAND_OR_PRODUCT]
**Core promise (USP):** [USP] (What is the unique value proposition?)
**Brand values:** [BRAND_VALUES] (e.g., sustainability, innovation, community, quality)
**Target audience:** [TARGET_AUDIENCE]
**Tone / voice:** [TONE] (e.g., inspiring, humorous, direct, poetic, provocative)
**Context / medium:** [CONTEXT] (TV spot, print, social media, trade show)
**Forbidden phrases:** [EXCLUSIONS] (specific words or previously used slogans)

Slogan quality markers:
- **Brevity:** Maximum 5–7 words; every word carries weight
- **Memorability:** Sound, rhythm, alliteration, or rhyme aids recall
- **Differentiation:** No competitor could use this slogan as well
- **Emotional resonance:** Addresses a core need or aspiration
- **Authenticity:** Fits brand DNA, doesn't feel forced
- **Action impulse:** Ideally motivates a reaction or association

For each slogan provide:
- The slogan (bold, highlighted)
- Strategic rationale (2–3 sentences)
- Which brand value it emphasizes
- International scalability (translation if needed)

Replace placeholders in [square brackets]: [COUNT][BRAND_OR_PRODUCT][USP][BRAND_VALUES][TARGET_AUDIENCE][TONE][CONTEXT][EXCLUSIONS]

How to use this template

Copy the prompt, replace the placeholders in square brackets with your details and paste it into the AI assistant of your choice. The more precise your details, the better the result.

Tips for better results

  • Provide successful slogans from the industry as inspiration
  • Ask for variations tailored to different media (short for social, long for print)
  • Pair top slogans with matching visual concepts
  • Test slogans internally for clarity and appeal before launch

Suitable open models

The selection names current open models as a starting point for your own tests. It is not a measurement for this template.

Keywords: #slogan #branding #copywriting #marketing

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