Competitive Positioning
Develop a differentiated market position relative to competitors.
Prompt template
Develop a competitive positioning for: **Company/product:** [DESCRIPTION] **Target market:** [SEGMENT & GEOGRAPHY] **Top 3 competitors:** [NAMES & BRIEF DESCRIPTION] **Our strengths:** [WHAT WE DO WELL] **Our weaknesses:** [WHERE WE ARE WEAKER] **Current perception:** [HOW CUSTOMERS SEE US TODAY] Create: 1. **Perceptual map** (description of 2 key axes + positioning) 2. **Differentiation statement** (what makes us unique — 2 sentences) 3. **Category design** option: Can we define a new category? 4. **Messaging recommendation** for homepage and sales 5. **Positioning risks** — where could competitors copy us?
Replace placeholders in [square brackets]: [DESCRIPTION][SEGMENT & GEOGRAPHY][NAMES & BRIEF DESCRIPTION][WHAT WE DO WELL][WHERE WE ARE WEAKER][HOW CUSTOMERS SEE US TODAY]
How to use this template
Copy the prompt, replace the placeholders in square brackets with your details and paste it into the AI assistant of your choice. The more precise your details, the better the result.
Tips for better results
- Positioning is what you own in customers' minds — not what you say.
- "We are better" is not positioning. "We are different" is.
- Focus on one segment — broad positioning loses to specialists.
Suitable open models
The selection names current open models as a starting point for your own tests. It is not a measurement for this template.
Keywords: #positioning #branding #competitive #marketing