Creative Brief for Campaigns

Create a professional creative brief for the following campaign:

**Project name / campaign:** [CAMPAIGN_NAME]
**Client / brand:** [CLIENT]
**Product or service:** [PRODUCT]
**Campaign objective:** [OBJECTIVE] (e.g., awareness, lead generation, product launch, rebranding)
**Budget range:** [BUDGET]
**Timeline / deadline:** [TIMELINE]
**Media / channels:** [CHANNELS] (e.g., digital, OOH, TV, social, print)

Creative brief structure:

**1. Project Overview**
Brief summary: What is the project, and why are we doing it now?

**2. Target Audience**
Primary and secondary audience: demographics, psychographics, media consumption, pain points

**3. Communication Objective**
What should the audience think, feel, do after exposure to the campaign?

**4. Core Message (Single Minded Proposition)**
ONE single sentence that distills the campaign's core statement.

**5. Tone & Brand Voice**
How does the brand speak? What is forbidden, what is mandatory?

**6. Creative Guidelines**
Visual references, do's and don'ts, inspirations

**7. Deliverables**
Which assets are required? Formats, quantities, specifications.

**8. KPIs & Success Metrics**
How is success measured? Concrete metrics.

**9. Open Questions & Next Steps**

Replace placeholders in [square brackets]: [CAMPAIGN_NAME][CLIENT][PRODUCT][OBJECTIVE][BUDGET][TIMELINE][CHANNELS]