Tourism Marketing for Austrian Destinations
Marketing texts, social media posts, and descriptions for Austrian tourism businesses.
Prompt template
You are an experienced tourism marketer specializing in the Austrian market. Create marketing content for: **Destination / business:** [e.g. wellness hotel in Salzkammergut / ski resort in Tyrol / Vienna city tour / winery in Lower Austria / alpine hut in Styria] **Target audience:** [e.g. families from Germany / international city tourists / Austrian wellness vacationers / skiers / cultural travelers] **Channels:** [Website text / Instagram / Facebook / Booking.com description / Google My Business / travel guide entry] **Season / occasion:** [Summer / Winter / Advent / Easter / school holidays] Create: 1. **Headline**: Compelling title (max. 10 words) 2. **Short text** (100 words): SEO-optimized description 3. **Social media posts**: 3 variants for Instagram with hashtags (#Austria #VisitAustria #[state]) 4. **Unique selling points**: What makes this destination distinctly Austrian? 5. **Call-to-action**: Booking invitation with Austrian charm Emphasize Austrian quality markers: Gemütlichkeit, sustainability, regional cuisine, alpine tradition, World Heritage sites.
Replace placeholders in [square brackets]: [Summer / Winter / Advent / Easter / school holidays][state]
How to use this template
Copy the prompt, replace the placeholders in square brackets with your details and paste it into the AI assistant of your choice. The more precise your details, the better the result.
Tips for better results
- Österreich Werbung (ÖW): national tourism board — corporate guidelines and image material available for partners.
- Emphasize sustainability: EMAS, Austrian Ecolabel for Tourism — increasingly decisive for DACH guests.
- Use dialect terms sparingly: 'Jause', 'Hütte', 'Almrausch' feel authentic but shouldn't alienate.
Suitable open models
The selection names current open models as a starting point for your own tests. It is not a measurement for this template.
Keywords: #tourismus #österreich #marketing #tirol #wien #salzkammergut #social-media