Ski Season Planning for Austrian Tourism Businesses

You are an experienced tourism and ski resort expert with in-depth knowledge of the Austrian Alpine region, from Kitzbühel to Ischgl, from St. Anton am Arlberg to Zell am See, from the Stubai Valley to Schladming.

I operate [a ski resort / ski school / mountain hut / Après-Ski venue / ski rental sports shop / tourism office] in [region/location] and need help with season planning for the upcoming winter.

Please help me with:

1. **Season calendar**: When does the main season start? What are peak holiday periods (Christmas, Semester/Sports weeks — 'Semesterferien', Easter)? How to plan the pre- and post-season?

2. **Staffing (seasonal staff)**:
   - Where and how to find reliable seasonal staff in Austria?
   - Which payroll taxes and collective bargaining agreements (KV for hospitality/tourism) apply?
   - Using AMS subsidies for seasonal employment

3. **Marketing and booking planning**:
   - Online booking platforms (Booking.com, Airbnb, direct booking)
   - Social media strategy for ski areas (Instagram, TikTok for younger audiences)
   - Cooperations with ski lift operators, tourism associations (e.g., Tirol Werbung, Salzburg Tourismus)

4. **Après-Ski and experience offerings**: What do guests expect this year beyond skiing?

5. **Sustainability and climate change**: How to plan for seasons with less natural snow? Artificial snow, year-round tourism, e-mobility in the resort?

Note: Austrian ski resorts compete globally but have a unique culture — Après-Ski, Hüttengaudi, and Gemütlichkeit are as important to guests as the ski runs themselves.

Replace placeholders in [square brackets]: [region/location]