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PromptLab by FEHMER TECH
ENDE
Analysis

Pricing Analysis

Assessment of the current pricing strategy and structure, and identification of optimization potential to increase revenue and margin.

Prompt template

Conduct a comprehensive pricing analysis for [PRODUCT/SERVICE/PORTFOLIO] from [COMPANY].

**Context:**
- Industry and competitive environment: [INDUSTRY]
- Current pricing strategy: [DESCRIPTION]
- Target audience: [TARGET AUDIENCE DESCRIPTION]
- Current prices and pricing structure: [PRICE LIST / MODEL]

**Analysis dimensions:**

**1. Pricing Strategy Assessment**
- Classification of current strategy (penetration, skimming, value-based, cost-plus, competitive)
- Consistency of strategy with brand positioning
- Historical price development

**2. Competitive Price Comparison**
- Price positioning vs. top-3 competitors
- Price range in the market (min/max/average)
- Differentiating features that justify a price premium

**3. Value-Price Ratio**
- Customer value perception: how do customers rate price-performance?
- Willingness to pay (WTP) assessment
- Price sensitivity and elasticity of the target group

**4. Pricing Structure & Model**
- Simplicity and transparency of pricing structure
- Upselling and cross-selling potential in the pricing model
- Discount and discounting analysis (over-discounting?)

**5. Margin Impact**
- Effect of price changes on contribution margin
- Break-even analysis for price adjustments

**6. Optimization Recommendations**
- Price increase potential without churn risk
- Value metric optimization (e.g., per seat, per usage)
- Recommended price bundling

Replace placeholders in [square brackets]: [PRODUCT/SERVICE/PORTFOLIO][COMPANY][INDUSTRY][DESCRIPTION][TARGET AUDIENCE DESCRIPTION][PRICE LIST / MODEL]

How to use this template

Copy the prompt, replace the placeholders in square brackets with your details and paste it into the AI assistant of your choice. The more precise your details, the better the result.

Tips for better results

  • Provide current price lists and margin structure
  • Share customer survey results on price perception
  • Ask for a Van Westendorp price sensitivity analysis
  • Request scenario modeling for 5%, 10%, and 15% price increases

Suitable open models

The selection names current open models as a starting point for your own tests. It is not a measurement for this template.

Keywords: #pricing #revenue #strategy #margin

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