Market Analysis
Assessment of a target market regarding size, growth, segmentation, and attractiveness — ideal for market entry strategies and investment decisions.
Prompt template
Conduct a structured market analysis for the [MARKET NAME] market in [REGION/COUNTRY]. **1. Market Definition & Scope** - Definition of total addressable market (TAM), serviceable addressable market (SAM), and serviceable obtainable market (SOM) - Time period of analysis: [TIME PERIOD] - Relevant market segments and their boundaries **2. Market Size & Growth** - Estimated market volume in USD/EUR - Historical CAGR and 5-year forward projection - Key growth drivers **3. Market Segmentation** - By demographics, geography, psychographics, behavior - Most attractive segments with rationale **4. Market Structure & Competition** - Number and size of market participants - Market concentration (HHI index or top-5 market shares) - Barriers to entry **5. Customer Needs & Trends** - Core customer needs and pain points - Key market trends (technological, social, regulatory) **6. Recommendations** - Most attractive segments for [COMPANY] - Recommended market entry strategy - Critical success factors Back claims with data and cite sources where possible.
Replace placeholders in [square brackets]: [MARKET NAME][REGION/COUNTRY][TIME PERIOD][COMPANY]
How to use this template
Copy the prompt, replace the placeholders in square brackets with your details and paste it into the AI assistant of your choice. The more precise your details, the better the result.
Tips for better results
- Specify the time horizon (current vs. 5-year forecast)
- Mention relevant industry reports to use as references
- Ask for Porter's Five Forces for a deeper competitive structure analysis
- Combine with a customer segmentation analysis for better audience clarity
Suitable open models
The selection names current open models as a starting point for your own tests. It is not a measurement for this template.
Keywords: #market #tam-sam-som #growth #strategy