Crisis Communication
Professional crisis communication for companies in difficult situations.
Prompt template
Create a crisis communication strategy for: **Crisis situation:** [WHAT HAPPENED] **Company:** [INDUSTRY & SIZE] **Affected groups:** [Customers / Employees / Public / Authorities] **Known facts:** [WHAT IS CERTAIN] **What is still unclear:** [OPEN POINTS] **Timing:** [WHEN DID IT BECOME KNOWN / HOW LONG HAS IT BEEN RUNNING] Create: 1. **First statement** (max. 150 words) for immediate release 2. **Key messages** (3 points) for all communication channels 3. **FAQ** with 5 expected questions + answers 4. **Internal employee communication** (email) 5. **Do's and Don'ts** for this specific situation
Replace placeholders in [square brackets]: [WHAT HAPPENED][INDUSTRY & SIZE][Customers / Employees / Public / Authorities][WHAT IS CERTAIN][OPEN POINTS][WHEN DID IT BECOME KNOWN / HOW LONG HAS IT BEEN RUNNING]
How to use this template
Copy the prompt, replace the placeholders in square brackets with your details and paste it into the AI assistant of your choice. The more precise your details, the better the result.
Tips for better results
- Rule #1: Fast, honest, empathetic — in that order.
- Never say 'no comment' — it sounds like an admission of guilt.
- Designate a single spokesperson for all channels.
Suitable open models
The selection names current open models as a starting point for your own tests. It is not a measurement for this template.
Keywords: #crisis #communication #pr #reputation