Social Media Analytics
Evaluation of social media metrics and content performance to optimize content strategy and increase organic reach.
Prompt template
Analyze the following social media data for [ACCOUNT/BRAND] on [PLATFORM(S)] for the period [TIME PERIOD]. **Data:** [INSERT METRICS, POSTS, ENGAGEMENT DATA] **Analysis dimensions:** **1. Reach & Growth Analysis** - Follower growth (absolute and %) - Reach per post (organic vs. paid) - Impressions and unique reach - Comparison to previous quarter / year **2. Engagement Analysis** - Engagement rate (likes, comments, shares, saves) - Engagement rate by reach (ERR) - Response rate and response time - Top posts by engagement **3. Content Performance** - Performance by content type (image, video, story, reel, text) - Performance by topic area - Best posting times and frequency - Hashtag performance (if available) **4. Audience Analysis** - Demographic composition (age, gender, location) - Follower activity times - Growth by audience segment **5. Competitive Comparison** - Share of voice on the platform - Engagement rate benchmarking vs. industry average **6. Recommendations** - Top-3 content strategy changes - Optimal posting frequency and times - Prioritize content formats - Budget recommendation for paid reach Create a clear performance scorecard.
Replace placeholders in [square brackets]: [ACCOUNT/BRAND][PLATFORM(S)][TIME PERIOD][INSERT METRICS, POSTS, ENGAGEMENT DATA]
How to use this template
Copy the prompt, replace the placeholders in square brackets with your details and paste it into the AI assistant of your choice. The more precise your details, the better the result.
Tips for better results
- Export data directly from the platform's native analytics tool
- Always compare equivalent time periods (e.g., Q1 vs. Q1 prior year)
- Ask for a content calendar recommendation based on the data
- Request an analysis of the top-10 and bottom-10 posts
Suitable open models
The selection names current open models as a starting point for your own tests. It is not a measurement for this template.
Keywords: #social-media #analytics #content #engagement